The Executive Director of Creative Arts Agency, Miss Gyankramah Akufo Addo has launched the Play
Ghana campaign at the Ministry of Information in Accra to herald the Yuletide of 2023.
The rationale is to court the radio and TV stations to play and use Ghanaian music at all programs and
meetings for the forthcoming Xmas festivities.
Miss Gyankramah intimated that this is a way of promoting Ghanaian music and culture.
According to her we need to showcase and promote the Ghanaian music and culture to the outside world.
She admonished the artistes to produce and promote made in Ghana music synonymous with the
Ghanaian culture and heritage.
The Deputy Minister of Tourism and Culture Mark Okraku Mante stressed the need for artistes to come
out with music that will sell the country and give us a proper identity.
He called on artistes and DJs to collaborate to make the campaign a success.
He however intimated that the impasse between the DJs and artistes dates back but for the purposes of
this Yuletide, heads must remain cool and calm to attract the most desired dividends.
Again he admonished artistes to show appreciation and gratitude to the D Js who promote their works.
Some renowned artistes spoke to support the move to promote Ghanaian music in the soil, Africa and
beyond.
These were: Samini, Reggie Rockstone, D-Black, Sheriff, etc, who attended the function.
All of them pledged to do the needful to promote Ghana music.
